What Is This Job?

A Marketing Operations Manager is a pivotal figure within a marketing team, responsible for overseeing the operational aspects of the marketing department. This includes the implementation and management of marketing technologies, streamlining lead management processes, and optimizing marketing strategies to improve conversion rates.

The role demands a blend of technical and analytical skills to evaluate and enhance the efficiency of marketing activities, ensuring that the marketing efforts are aligned with the company’s growth objectives.

What Does This Job Do?

A Marketing Operations Manager plays a crucial role in enhancing the effectiveness of marketing efforts through the strategic use of technology, data analysis, and process optimization. They are responsible for identifying technology needs, leading the implementation of marketing automation and CRM integrations, and managing incoming leads.

Additionally, they execute email campaigns, in-app messaging, and other strategies to improve conversion rates. By designing and maintaining reports on e-commerce activity, they provide insights that drive decision-making. Collaborating with various departments, they ensure a cohesive approach to creating campaigns that boost e-commerce bookings.

Their work involves evaluating new technologies, optimizing user funnels, and conducting experiments to enhance the customer experience across multiple channels.

Job Brief

We’re seeking a Marketing Operations Manager to join our rapidly growing team.

In this role, you’ll spearhead the optimization of our marketing operations, from technology implementation to lead management and conversion strategies. Your expertise will guide the planning and execution of email campaigns, in-app messaging, and other initiatives aimed at improving trial and upsell conversions.

Collaborating across departments, you’ll drive e-commerce bookings and refine our marketing funnel. If you’re ambitious, results-driven, and ready to impact our marketing efficiency directly, we’d love to hear from you.

Responsibilities

• Identifying and implementing new marketing technologies.
• Managing lead flow and coordinating with sales.
• Planning and executing conversion optimization strategies.
• Designing, building, and maintaining marketing performance reporting.
• Identify and implement new marketing technologies.
• Lead the integration of marketing automation and CRM systems.
• Manage incoming leads and coordinate handoff to sales.
• Plan and execute strategies to improve trial and upsell conversion rates.
• Design, build, and maintain reports on e-commerce activity.
• Execute and measure conversion tests and experiments.
• Collaborate with internal teams to optimize landing pages and marketing funnels.
• Evaluate customer experience across multiple channels and touchpoints.
• Optimize user funnels and instrument conversion points.
• Evaluate emerging technologies for potential adoption.

Requirements

• BS/MS degree in finance, economics, mathematics, science, marketing, or a related field.
• 5-8 years of experience in digital marketing or e-commerce.
• Experience optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture).
• Working knowledge of HTML, CSS, and JavaScript development preferred.
• Up-to-date with the latest trends and best practices in online marketing and measurement.