What Is This Job?

A Marketing Analytics Associate is a key player in the marketing team, focusing on the collection, analysis, and interpretation of marketing data to inform strategies and decisions. They leverage analytics tools and platforms to provide actionable insights on campaign performance, customer engagement, and overall marketing effectiveness.

This role is crucial for understanding how marketing efforts contribute to the company’s objectives and for guiding future marketing initiatives.

What Does This Job Do?

A Marketing Analytics Associate plays a pivotal role in enhancing marketing strategies through data-driven insights. They set up and manage data tracking tools, create reports that highlight key results, and conduct additional data modeling and analysis as needed. Working closely with marketing, sales, and product teams, they ensure accurate data collection and analysis to inform strategic decisions.

Their work includes developing innovative analytical approaches, being the point person for analytics platforms, producing recurring insight reports, and optimizing digital experiences. By analyzing data from various sources, they help the marketing team understand performance, identify trends, and allocate resources effectively to drive growth and improve ROI.

Job Brief

We are seeking a Marketing Analytics Associate to join our team and serve as the analytics expert for our marketing department.

This role involves owning key analytics platforms, developing innovative analytical approaches, and providing insights to optimize marketing strategies.

The ideal candidate will analyze performance across channels, collaborate with marketing leadership on insight reports, and apply digital measurement expertise to enhance customer experiences.

With a focus on data-driven decision-making, you’ll play a crucial role in guiding our marketing initiatives and ensuring our resources are invested in the most effective channels and campaigns.

Responsibilities

• Developing measurement and analytical approaches for marketing initiatives
• Managing analytics platforms and reports (GTM, GA, Tableau)
• Producing insight reports for marketing leadership
• Applying expertise to optimize digital customer experiences
• Collaborate in developing measurement and analytical approaches for marketing initiatives
• Serve as the analytics point person for GTM, GA, and Marketing Tableau reports
• Work with marketing leadership to produce insight reports on creative effectiveness, brand trackers, and competitive analysis
• Apply digital measurement expertise to optimize customer experiences across online and offline channels
• Ensure accurate setup and analysis of data tracking tools across teams
• Provide additional data modeling and analysis as required

Requirements

• Bachelor’s degree in a related field with 3-5 years of experience in analytics
• Knowledge of third-party tracking and serving technology (DCM, GTM, Google Analytics)
• Preferred knowledge of CRM/Salesforce reporting and analysis
• High level of integrity, autonomy, and self-motivation with the ability to work cross-functionally
• Passion for data analysis with proficiency in Excel and Tableau
• Excellent communication, presentation, and project management skills
• Curiosity about the digital marketing ecosystem and eagerness to learn new technologies