What Is This Job?

A Junior SEM/SEO Specialist is a key player in the digital marketing team, specializing in driving website traffic and improving online visibility through strategic SEM and SEO practices. This role requires a blend of technical and creative skills to optimize web content and manage effective ad campaigns.

What Does This Job Do?

A Junior SEM/SEO Specialist undertakes a variety of tasks to boost a company’s online presence and search rankings. They plan and execute paid search campaigns, utilizing bidding strategies to maximize return on investment.

A significant part of their role involves keyword research and optimization of website content and ad copies to enhance search engine rankings. They also analyze market trends and competitor strategies to identify new opportunities.

Monitoring and interpreting web analytics is crucial to understand the impact of their strategies and make data-driven decisions. Additionally, they may be involved in optimizing website code and structure to support SEO efforts, working closely with web development teams.

Job Brief

We are looking for a Junior SEM/SEO Specialist to join our marketing team and contribute to our rapid growth. In this role, you will develop and manage SEM campaigns, conduct keyword research, and optimize our website for search engines.

Your work will be pivotal in driving website traffic and leads, impacting sales and overall business success. You’ll have the opportunity to work on a high-traffic website and engage with a large social media audience. If you have a passion for digital marketing and a data-driven mindset, we invite you to apply and help shape our online presence.

Responsibilities

• Planning and implementing paid search campaigns
• Optimizing copy and landing pages for SEM/SEO
• Performing extensive keyword research
• Researching and implementing content recommendations for SEO success
• Plan, optimize, and implement paid search campaigns
• Understand bidding strategies for various campaigns and ad platforms
• Optimize copy and landing pages for SEM/SEO campaigns
• Perform extensive keyword research
• Research and implement content recommendations for organic SEO success
• Conduct market research, trend and competitive analysis
• Analyze data using statistical techniques to determine actionable insights
• Monitor web analytics dashboards, reports, and key reporting tools

Requirements

• AdWords Certifications
• 2 years of experience managing PPC campaigns across Google and Bing
• Strong Excel skills, including vlookups and pivot tables
• Analytical skills with experience in generating SEM/SEO reports
• Working knowledge of SEO practices
• Experience in B2B or lead generation campaigns is a plus
• Familiarity with Analytics/SEO tools like Google Analytics, Tag Manager, Moz, SEMrush
• Knowledge of HTML, CSS, and JavaScript is a plus
• BS/MS degree in Marketing or a quantitative field is a plus