What Is This Job?

A Director of Demand Generation is a senior marketing role focused on creating and driving strategies that increase market awareness and generate demand for a company’s products or services. This role involves a comprehensive understanding of the market, customer behavior, and the sales funnel. The director uses this knowledge to develop targeted marketing campaigns and strategies aimed at attracting potential customers and nurturing them through the sales process.

What Does This Job Do?

A Director of Demand Generation designs and executes marketing campaigns aimed at generating leads and driving sales. They work closely with sales and marketing teams to ensure a unified approach. Their role involves analyzing market trends, customer data, and campaign performance to continually refine and optimize demand generation efforts. They also manage budgets, build partnerships, and lead a team, ensuring that all activities align with the company’s growth objectives.

Job Brief

We are seeking a Director of Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships.

Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a B2B SaaS environment and are a skilled leader, we encourage you to apply.

Responsibilities

• Developing and implementing demand generation strategies and campaigns.
• Aligning efforts with sales and marketing teams to drive revenue.
• Using data analytics to measure and improve performance.
• Managing demand generation budgets and forecasts.
• Develop and implement demand generation strategies and campaigns.
• Collaborate with sales and marketing teams to align efforts and drive revenue.
• Use data and analytics to measure and improve performance.
• Develop and maintain relationships with partners and influencers.
• Conduct market and customer research.
• Create and manage demand generation budgets and forecasts.
• Measure and report on campaign success using key metrics.
• Resolve challenges within the demand generation process.
• Provide team training and support on best practices and tools.

Requirements

• 10+ years of experience in demand generation or a related field in a B2B SaaS company.
• Experience in demand generation through paid campaigns on platforms like Google, Facebook, and LinkedIn.
• Proficiency in marketing automation and CRM software.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication and collaboration skills.
• Experience managing teams and career development.
• Strong problem-solving and decision-making skills.
• Familiarity with data analysis and visualization tools like Tableau is a plus.