Cold Outreach to Passive Candidate

cold-outreach-to-passive-candidate-v2

Personalized, low-pressure. Avoid generic pitches.
When to use
Reaching out to a candidate who hasn't applied but matches the role.
Email Body
From:
you@company.com
to:
partner@agency.com
Subject:
[First Name], a [Role] opportunity that fits your background
Hi [First Name], I came across your profile while looking for [specific skill/experience], and your work at [Current Company] on [specific project/achievement] stood out. We're hiring a [Role] at [Company] — a [1-line company pitch]. I think it could be a strong match because [specific reason tied to their background]. Would you be open to a quick 15-min chat this week? No pressure if the timing isn't right — happy to share details first. Best, [Your Name]