▸ WHAT IT REVEALS

Purpose, engagement, work orientation.

▸ GOOD ANSWER LOOKS LIKE

Specific and genuine. Connects to work, team, impact, or craft.

▸ RED FLAGS

'The paycheck' (too cynical) or 'I love everything about my job!' (too performed).

▸ FOLLOW-UP PROBE

What would make you not want to get out of bed?