▸ WHAT IT REVEALSPreparation effort and genuine interest level.▸ GOOD ANSWER LOOKS LIKESpecific and recent: product, customers, news, mission. Connects it to their goals.▸ RED FLAGSGeneric answer from the homepage. Can't name the product or industry.▸ FOLLOW-UP PROBEWhat stood out most when you were researching us?