▸ WHAT IT REVEALS

Self-awareness, relevance to role, ability to sell themselves.

▸ GOOD ANSWER LOOKS LIKE

Specific strengths backed by examples. Directly tied to what the role needs.

▸ RED FLAGS

Generic: 'hardworking, passionate, team player.' No evidence offered.

▸ FOLLOW-UP PROBE

Which of those three has had the biggest career impact?