how-do-you-define-your-personal-brand-at-work
▸ WHAT IT REVEALS
Self-positioning, identity, intentionality.
▸ GOOD ANSWER LOOKS LIKE
Specific, consistent with the rest of the interview.
▸ RED FLAGS
Vague, performative, or hasn't thought about it.
▸ FOLLOW-UP PROBE
Does your current company know that's how you want to be known?