▸ WHAT IT REVEALSSunk cost thinking, decision-making, ego management.▸ GOOD ANSWER LOOKS LIKEEvaluates objectively based on data. Willing to call it if data says to.▸ RED FLAGSKeeps going because of pride or sunk cost. Or pulls plug too fast.▸ FOLLOW-UP PROBEHow do you take the emotion out of that kind of decision?