Cold Outreach to Passive Candidate

cold-outreach-to-passive-candidate

When to Use

Reaching out to a candidate who hasn't applied but matches the role.

Subject Line

[First Name], a [Role] opportunity that fits your background

Email Body

Hi [First Name],

I came across your profile while looking for [specific skill/experience], and your work at [Current Company] on [specific project/achievement] stood out.

We're hiring a [Role] at [Company] — a [1-line company pitch]. I think it could be a strong match because [specific reason tied to their background].

Would you be open to a quick 15-min chat this week? No pressure if the timing isn't right — happy to share details first.

Best,

[Your Name]

Tone / Notes

Personalized, low-pressure. Avoid generic pitches.