Behind Every Hire

Mai Zahra is a Senior Employer Branding specialist working across global growth environments. In this opinion piece, she reflects on what high-volume hiring reveals about alignment, scale, and why Employer Branding becomes most critical when business pressure rises. High-volume hiring does not simply mean “many open roles.” It means accelerated timelines, overlapping requisitions, hiring managers…

I’m a Recruiter, which means I’ve read thousands of CVs. And after a while, they all start to look the same. Same structure, same list of tools, same “5+ years of experience.” At some point I stopped and thought, is this really how we choose people? I’ve always been drawn to human psychology. Understanding why…

As a TA professional, solo sourcing sessions are like a fun game, trying to find the best fit talent out there, matching my Boolean string, filters, background, etc.. Although it’s fun, sometimes it becomes daunting, especially if you dont have a sourcer on the team, and you’re the all-in-all recruiter aaand sourcer. What is a…

Every once in a while, life hands you a moment that stays with you — not because it was dramatic, but because it quietly reshapes how you see others. An everyday Uber ride became exactly that for me. It was a reminder that potential doesn’t announce itself; sometimes, it sits quietly, waiting for someone to…