Why Employer Branding Must Scale With Hiring Pressure — by Mai Zahra, Senior Employer Branding Partner at Hitachi Energy
Mai Zahra is a Senior Employer Branding specialist working across global growth environments. In this opinion piece, she reflects on what high-volume hiring reveals about alignment, scale, and why Employer Branding becomes most critical when business pressure rises. High-volume hiring does not simply mean “many open roles.” It means accelerated timelines, overlapping requisitions, hiring managers…